Hailey Bieber (and her new beauty brand) are in hot water.
model, which Launched its Rode skincare line On June 15, a lawsuit is being filed for trademark infringement by an 8-year-old fashion brand of the same name, viz. First TMZ. reported by,
In a statement to Page Six Style, the latter roadThe U.S. legal team claims that Bieber tried to acquire the trademark in 2018 from design duo Poorna Khatau and Phoebe Vickers; When he declined, Bieber reportedly launched his own road brand.
“She did this despite knowing Rhode and her prior rights,” said Rhode’s litigation attorney, Lisa T. Simpson told Page Six Style via email.
“It’s an unfortunate situation. Of course, we understand that Hailey wants to use her
middle name for his brand, but the law on this is clear: you can’t brand like
Confusion just because you want to use your name. What Ms. Bieber is doing is doing harm.
Minority co-owned business painstakingly developed by two women,
Global Brand.”
Launched in 2014, The Road offers colorful printed dresses and is loved by celebrities like Mindy Kaling and Kelly Clarkson.
In a separate statement shared with Page Six Style, Road co-founders Khateau and Vickers claim they were “forced” to file a lawsuit “to protect our business.”
“Despite being a global brand, we are still a young and growing company, and we can’t beat a celebrity with Hailey’s following by using our company name to sell related products,” he said. .
“We don’t want to sue Hailey; We want to celebrate him. as fellow women
Entrepreneurs, we wish them every success. Hailey has hard-earned star power and influence. She could choose any brand for her company. We only have the brand that we have created.”
The lawsuit states that “the magnitude of Bieber’s follow-up and the virginity of his marketing would cause immediate, ongoing and irreparable damage to the Road brand.”
The two business owners are asking the court to stop Bieber from using the road name to avoid any confusion between their brands.
Page Six has reached out to Bieber’s Road team for comment, but none has been received at the time of publication.
Back in 2019 and 2020, Bieber filed for various trademarks As she planned her entry into the world of beauty.
BareMinerals ambassador first tried to secure the Bieber Beauty name, but the application was eventually rejected Due to possible confusion with the previous marks registered by her husband Justin Bieber.
“The reason it may seem strange is that there is actually a relationship between Hailey Bieber and Justin Bieber,” Alexandra Roberts, an associate professor at the New Hampshire School of Law, told Page Six Style at the time.
“If marks coexistence make consumers think brands are connected, they’re not wrong at all.”
Despite fighting the decision, Bieber eventually dropped it and chose to use his middle name, Rod.
